Brand and Franchise Management


David Hancock and Rick Frishman will be interviewing Dr. Ken Atchity about his new brand-launch division of Atchity Entertainment International, FINISH LINE ( on AEI's Brand Management).

Based on AEI's experience launching Ripley's Believe It Or Not! books and film, the Noire franchise, Meg, Demon Keeper, and 3 Men Seeking Monsters, Ken founded Finish Line a few months ago to partner with storytellers with franchise potential and aspirations. His ideal client is someone who intends to launch a life-long BUSINESS around her or his brand, and who knows that experience and contacts can focus and accelerate the launch. Currently Finish  Line has partnered with Nik Halik, The Thrillionaire, to launch the Thrillionaires brand as well as working with Ian Holt & Dacre Stoker's Dracula: The Un-Dead to re-launch the Dracula brand worldwide.

As Ken says, "We're living in the most exciting era possible for writers and creators-a time in which intellectual property has become even more lucrative than real property. Who would you rather be, Bill Gates or Donald Trump?"

Join us to hear Ken's views on the  importance of branding, and to ask him questions about what the process involves.


According to bestselling author Robert G. Allen, an info-preneur's goal is to create multiple merchandise licensing revenue streams that flow from your book (and book title). Your focus is not just creating a bestselling book, but bestselling book by-products.

If you envision your contribution to the world of entertainment or edutainment as a major franchise, FINISH LINE, the new Finish Line Division of AEI, can help you turn your vision into reality. Our years of experience with the franchises  listed on the opening company page have provided the experience, expertise, and connections to provide you with:

*       Brand focus & definition

*       Brand evaluation

*       Logo

*       Website design and launch

*       Publishing & book line focusing and launch via major publishers or entrepreneurial publishing, both in the U.S. and foreign

*       Documentary planning, sponsorship, design, and implementation

*       Television program development and production

*       Feature film development and production

*       Music

*       Speaking career

*       Travel

*       Merchandising & licensing - video games, board games, apparel, calendars, toys, and other products suited to your brand

Essential to launching a brand is bringing it into focus. We will help you identify, develop, and financially evaluate that focus, use it as the foundation for building a memorable and lucrative brand identity, and create the elements that will introduce your original brand in all media to your target audience.


Name Sales End Price
Student   Ended Free

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