Facebook Pages for Advocacy and Public Affairs Campaigns

Facebook Pages for Advocacy
and Public Affairs Campaigns

Facebook has given their Pages a number of significant upgrades that empower organizations and campaigns to deliver key messages and rich content to their targeted audience.  Any public affairs, advocacy or communications professional in DC should, at the minimum, have a basic understanding these important tools and how to leverage them for the campaigns they work on.

This 3-hour workshop will give you the practical tools, tips and information to build and grown your organization's official presence on Facebook.  Specifically, we will cover:

  • The Basics of Creating and Populating a Facebook Page

  • Advantages of Facebook Pages over Facebook Groups

  • How to Integrate Blogs, Video, and Twitter

  • Adding Applications to Facebook Pages

  • How to Best Promote Your Message in the Facebook Newsfeed

  • Strategies to Grow and Engage Your Fan Base

  • Making Sense of the Facebook Page Analytic and Fan Interaction Reports

Your Trainer: Mike Panetta

Mike Panetta was most recently Vice President of Emerging Media and Public Affairs at Grassroots Enterprise. He has over 15 years experience in online advocacy and public affairs. His social media campaign work has been featured in Roll Call, Washington Post, PR Week, and TechCrunch.com and has been honored with awards from the American Association of Political Consultants, the Public Affairs Council, and the George Washington University's School of Political Management.

Mike also serves as the U.S. "Shadow" Representative for the District of Columbia, where he is a leading voice in efforts to secure Congressional representation and statehood for the citizens of Washington, DC. 


The training facility offers free wi-fi, and attendees are encourage to bring laptops, however they are not required for this training.  Fee includes snacks and beverages during training.

Name Sales End Price
Facebook Pages Workshop Ended $185

On the Web

Online Advocacy | Facebook

... the web to promote causes or campaigns ... Facebook Pages for Advocacy and Public Affairs Campaigns. Facebook Pages for Advocacy and Public Affairs ...


Social Media for Advocacy Campaigns - SlideShare

Feb 26, 2011 · Tips on how to use social media to promote an advocacy campaign. ... Advocacy and Public Affairs ... Facebook can be used to organize campaigns and ...


Indiana Mission & Advocacy - Indianapolis, IN - Non-Profit ...

INUMC ADVOCACY has its own Facebook page; ... in public relations, ... nationwide campaign to inform the general public about the disease and ...


Articles filtered by Advocacy Category: Public Affairs ...

Political Pages| Campaign Control| Webinars; ... Advocacy Category; Political Pages. Search by Firm Name. Submit; Articles filtered by Advocacy Category: Public ...


Office of Public Affairs and Advocacy - CSUS

Office of Public Affairs and Advocacy ... Facebook; Twitter; YouTube; ... marketing campaigns and collateral for the University.


Planning a successful advocacy campaign | IFLA

... Home » Activities and Groups » BSLA » Planning a successful advocacy campaign. ... Good public relations ... Available online: http://www.facebook.com/pages ...


Advocacy Campaigns and Social Media: The Keys to Success

... non-profits and public affairs agencies occurs once per ... One focus of the conference was on advocacy campaigns on social ... Who is your top commenter?


Public Affairs and Advocacy Home - CSUS

... Vice President for Public Affairs and Advocacy. ... public relations, ... The unit manages the successful “Made at Sac State” marketing campaign, ...


Public Affairs and Advocacy Institute - American University

Public Affairs and Advocacy Institute. ... Campaign Management Institute; Public Affairs & Advocacy Institute; ... Facebook; Twitter; YouTube;


About @ Your Library | Advocacy, Legislation & Issues

Office of Government Relations (OGR) Public Information Office ... Advocacy & Legislation. ... Donate to The Campaign for America's Libraries.



... projects and public affairs campaigns; ... Because our firm specializes in public affairs, advocacy and public relations, ... Facebook: Twitter: A Des Moines ...


Examples of Advocacy Ads | Business & Entrepreneurship ...

... for Best Advocacy Social Media campaign in the 2012 Internet Advertising Competition. Using Facebook, ... of advocacy campaigns as part of public relations ...


Arnold Public Affairs - Lobbying and Advocacy in Austin, …

Arnold Public Affairs is an Austin, Texas based bipartisan firm specializing in public affairs and advocacy work ... was involved in political campaigns throughout ...


Digital Advocacy Institute

The Digital Advocacy Institute was founded with the ... at Amplify Public Affairs and did advocacy work in-house at ... the AP Politics Facebook page ...


VP, Digital Advocacy | Public Affairs Council

Wise Public Affairs is a strategic advocacy and nonprofit ... custom Facebook, Twitter, and Instagram pages, ... and/or advocacy campaigns and ...


Awards - Berman and Company

... National Public Affairs Ad, Radio; Silver: Best Facebook Page; ... Public Relations Awards Gold: Issue/Cause Advocacy Ad; ... Humor, Public Affairs Campaign ...


Critical Components for Public Awareness Campaigns

But what exactly is a “public awareness campaign,” and how ... Many advocacy and communications terms are ... or having a static Facebook page. Public Relations.


Political Pages Directory

Campaigns & Elections’ Political Pages is the only comprehensive directory of political ... public affairs professionals and grassroots ... Advocacy Groups (2)


Advocacy - Wikipedia, the free encyclopedia

... the initial definition does not encompass the notions of power relations, ... campaigns illustrate how media advocacy was used to ... Public Library Advocacy;


Watch for NAR's Public Advocacy Campaign Launch > …

MAR Facebook Page; Young Professionals ... Legal Affairs News; ... NAR's Public Advocacy Campaign begins with the national launch of NAR's new "Dreams" …


Related Events