Wright's Printing "Guest" Media EXPO Workshop: Harness The Power of 1 to 1 Marketing

Media EXPO / Location:  "The Woodlands" Workshop Room - Upper Level 

Workshop Attendee Registration Includes General Admission Tradeshow Access  


Harness The Power of 1 to 1 Marketing


Part I:    

How to increase your ROI with direct mail through variable data.  Listen to case studies and real life examples of companies who have success with 1 to 1 marketing.   

Part II:    

We will discuss substrate solutions that have been approved to print on digital offset presses.  You will see samples of vinyls, plastics, pressure sensitive papers, and even films and synthetics.    

Part III:    

We will discuss our direct mail and how this all ties together. 


1st speaker:  Leon Clarin, HP Business Consultant

Leon Clarin brings more than 30 years of experience in the printing and manufacturing industries to his position as Business Consultant in the South Central and Pacific Coast Regions for HP’s Digital Publishing Solutions Graphic Arts division. Leon particularly enjoys opportunities to share how digital print compliments an integrated communication plan and improves the effectiveness of printed documents.  It is well understood that the success of any business revolves around three key needs; Revenue Growth, Customer Retention and Customer Acquisition.  Well developed print communication programs including Variable Data Printing (VDP) Print on Demand (POD) and Web 2 Print (W2P) will demonstrate through increased response and conversion the power of digital print technology.

Prior to joining Indigo in 2006 Leon held several management positions in the Digital Printing and Production Graphics. As Director of Business Development for a growing digital print company he developed digital print products and sales strategies to take them to market. As Director of Production Services for a trade magazine company he was responsible for the prepress department, print vendor management and production technology. He was successful in converting the production process from boards and film to Computer to Plate. He is also a regular speaker at DMA and PIA events where he presents information about current market trends and business development.

2nd Speaker: Victoria  Valentine, GPA 

Victoria started her career as an Art Director after graduating from NTSU with a Bachelors Degree in Advertising Design, and began her sales career 15 years ago in the paper industry and 5 years ago in the printing industry.  She has been with GPA for 2 years specializing in digital substrates

 3rd Speaker:  Beverly Haak, Wright’s Printing





Name Sales End Price
Wright's Printing "Guest" Workshop Attendee   Ended Free

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