Media EXPO Workshop - Advertising Throughout the Buying Cycle: How to navigate the complex media landscape

Media EXPO / Location:  The "Panther Creek" Workshop Room - Upper Level

Workshop Attendee Registration Includes General Admission Tradeshow Access



Advertising Throughout the Buying Cycle:

How to navigate the complex media landscape.

Presented by Houston Chronicle



Learn how to balance your media so that you can create branding/awareness while driving in-store sales.



  • Most Advertisers do not understand their customers buying cycle
  • Mass Media vs. a fragmented advertising marketplace
  • Reaching your audience with multiple online and print products throughout the Buying Cycle.
  • Broadcast TV and Radio vs. Online Targeted Products
  • SEM + Online Display = A Lift in Effectiveness
  • Advertising and ROI Metrics


Name Sales End Price
Workshop Attendee Ended $25

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