Electrifying Electronic Newsletters Workshop, Calgary, AB

Electronic newsletters are a powerful marketing tool for writers, artists, entrepreneurs, small businesses, big businesses and community organizations. They are a cost-effective way get the word out and attract the resources needed to promote your mission, products or ideas. An enewsletter is easier to write, easier to deliver and easier to determine what your readers find interesting in your newsletter. Best of all, you can incorporate interactivity into your enewsletter so your readers can communicate with you. In this workshop, you'll learn how to plan, format, write, design and edit a newsletter for electronic delivery as well as the options for managing your subscriber list, distributing your enewsletter, avoiding spam filters, generating revenue and locating service providers. You will leave the workshop with all the necessary pre-launch, launch and post-launch checklists as well as the design and organizations tools you will need to create an effective enewsletter program without any previous online publishing experience.

You'll learn about:

  • Various formats of enewsletters
  • Which format will be most effective for your readers
  • How content, style, tone & design differs from a printed newsletter
  • Formatting your newsletter for electronic delivery
  • Designing and working with templates A
  • ccessing and evaluating service providers
  • Building and managing your mailing list
  • Distributing your enewsletter
  • Ensuring deliverability
  • Tracking your newsletter's readership
  • Evaluating your readers' responses Surveying your readers to build loyalty and increase readership
  • Posting and archiving your enewsletter on your website
  • and much more...

$150 before early bird deadline, $175 thereafter

Early bird deadline: November 27

Complete your registration by this date, save $25 and access the workshop resource materials in advance of the workshop. Get a jump on things, save money and maximize your workshop experience!

Please note: Your fees must be paid in order for your registration to be considered completed. If you choose to pay by credit card with PayPal, you will receive a receipt from PayPal. You will receive the instructions on how to access the workshop resource materials as soon as we receive payment notification. Many participants report the resource materials worth the cost of the workshop alone.

If you choose to pay by credit card over the phone, you will receive a receipt for your payment and access instructions for the workshop resource materials as soon as we process your payment.

If you choose to pay by cheque, you will automatically receive an email confirming receipt of your registration form as soon as you submit the form. Please consider this email your invoice. You will find our mailing address below. If we receive your cheque before the workshop, we will send you the access instructions for the workshop resource materials in advance of the workshop. Otherwise, we will provide you with a receipt and access instructions at the workshop. Please make cheques payable to: RiverCity Productions, 125, 11215 Jasper Avenue, Edmonton, AB, T5K 0L5.

Questions? Please see the workshop category in the FAQs section at www.mediamag.ca. There you will find the answers to the questions we have been asked most frequently during the three years we have been offering workshops in Alberta. You will also find testimonials from workshop participants, our workshop cancellation and transfer policies as well and background on the workshop instructor. If you still have questions, please call at at (780) 695-5675. We’d be happy to speak with you.

Name Sales End Price Fee
Alumni Ended $150 $3.75

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