Contextual Selling (2 Day Work Shop)



In a booming market, the business was happening in spite of the salesman!

In tough times, business shall happen because of the Salesman!

 The intense competition and recessionary trends makes a salesman reactive, match the competitor’s price and thus accede to customer’s demands.

In case if your Sales Team is sacrificing its Bottom-Line (Profitability) for the Top-Line results look no further!

 The 2-day program will help them achieve their Targets in terms of Revenues as well as the Profitability!!


Paradigm Trainers Pvt. Ltd. Presents 2 days result Oriented training program


  Contextual  Selling
(Revised Version of our popular program
Effective Selling Skills)


Chennai - 17th & 18th July 2009 (Program. No. 161)

 Mumbai - 24th & 25th July 2009 (Program. No. 162)

Delhi - 28th & 29th July 2009 (Program. No. 163)

 For Whom

Salespersons from Engineering, Electronics/Instrumentation/Telecom, Financial Services, Hospitality, Information Technology, Insurance, Logistics, and Realty etc. have found the program extremely useful.

 Our clients include: Aramex, Buhler, DTDC, Essae Teraoka, FAG Bearings, GE, Hewlett Packard, HSBC, Godrej Properties,  Leela Palace, L&T, Oracle, Praxair, Rohde & Schwarz, Sobha Developers, Standard Chartered Bank, Yokogawa, Xerox etc. 

The program may not be suitable for FMCG Sales.


Major Themes:

  1. Top-Line and Bottom-Line Results: relevance for the Company and the Salesperson
  2. Importance of Trust in Building Relationship
  3. E.N.J.O.Y.– 5 Step Selling Process
  4. Creating value in Customer’s mind
  5. How Decisions are taken in a Major Contract
  6. Handle objections thro’ Need identification and development
  7. Funnel Technique to Ensure Consistent Business Every Month
  8. Differentiate yourself by a USP to deal with Competition.
  9. Dealing with Price-Sensitive customers thro’ Effective Negotiation
  10. Powerful Techniques in Order Closing

What Participants Say:

-Closed 3 big orders. Thanks to your fabulous training...    Nilesh Rastogi, Stag Software 

-I got most improved sales person award from my company this year in Bangkok which was due to your training and guidance. - Joy Talukdar

- Very Important take-home points were concepts of SPIN, Golden Silence, How to tackle price-conscious clients and last but not the least the Funnel Postulate - Kiran B.P. - Fag India

-For detailed participant feedback and clients list please visit:

Resource Persons:

 Rajan Parulekar, BE, MBA,  


- Trained more than 9000 salespersons from
   500+ companies since 1995

- 25+ years of experience in Sales &
  Marketing including with Toshniwal, L&T &
  Wiltron USA

- Best Sales Performance in Asia Award while
  working for Wiltron
USA -1990

- Winner of the Toastmasters' International
   Speech Contest in
USA – 1997

-  Guest  faculty at IIM Bangalore


Abhay Dixit: B.E. (Mech) MMS ( Marketing)- Jamnalal Bajaj Institute, Mumbai


- 35 years work experience includes
   companies like: CP Tools, Grindwell Norton etc.

- Director of Two companies manufacturing
  Diamond Tools and Transformers

- Guest Faculty at IIM Ahmedabad &
  Wellingkar Institute of Management


Chennai: 17/18th July. Hotel Ambassador Pallava, Egmore, ( Fri/Sat)

Mumbai: 24/25th July. Hotel VITS, Andheri, ( Fri/Sat)

Delhi28/29th July. Hotel Vikram, Lajpatnagar, (Tue/Wed)

Investment: Rs. 7,500/- per head. It  include 10.30% Service Tax ,Training, Course Material, Certificate and Lunch & Refreshments

Payment: To be made by  cheque/DD payable at Bangalore in favour of 

How to register: You can call our coordinators/send email or fax and send the payment to confirm the nomination.

Telefax:(080) 2340 3661 

Program Coordinators:
Chennai: Mr. Badrinarayanan,
Old No. 1B, New No. 3B, ‘Vidyodaya’ 1st cross Street, T.Nagar, Chennai – 600 017 Ph: 94441 81587,

Mumbai: Mr. Vijay Chitale,

Paradigm Trainers Private Limited,
85 Brahminwadi, Near Kings Circle Station,

Matunga, Mumbai 400 019
Phone: 022-2401 3657 

Delhi: Dr. Ankit Pathak,

Phone: 9312435686


Ms. Madhura, at Head office 
Phone: 098802 36793 / (080) 2320 7930

To download the nomination form:

For More Details
: Mr. Rajan Parulekar 98450 14098

Paradigm Trainers Private Limited
# 7, 7th Main, Binny Layout 1st Stage,
Vijayanagar, Bangalore-560 040


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Name Price Fee
Training Program $175 $4.38