Communications is a crucial, but often overlooked component of our social justice work! While we are aware that the use of communications and public education tools are integral to raising public awareness and changing attitudes, we have not institutionalized within our organizations the ability to do effective communications and media advocacy.
This interactive, hands-on workshop will be an opportunity for participants to learn the key building blocks needed to plan for and implement strategic communications and media plans in their organizations.
Participants will learn how approaching media advocacy as a system and not as a quick fix for special events or crisis response can help organizations work collaboratively to implement communications plans, develop proactive media messages, and strategize more effectively in getting the message out about our issues.
Two workshop tracks will be offered - one for the less experienced with communications planning, and one for intermediates. We will be dividing participants based on information from your registration.
Jennifer Leigh, Director of Communications, Poverty Institute
Jennifer Leigh is the Director of Communications at The Poverty Institute, and is responsible for press relations and communications strategy. Most recently, Jennifer was a marketing consultant for several nonprofits throughout the region, including affordable housing, healthcare and homeless advocacy organizations. Prior to her consulting work, she was part of the team at The Link Agency, a full service integrated marketing firm in Providence, Rhode Island. Her marketing and communications experience ranges from strategic planning and public relations to broadcast production and consumer research. Jennifer received her undergraduate degree in Communications from Muhlenberg College.
Karen Jeffreys, Associate Director, Rhode Island Coalition for the Homeless
Karen Jeffreys joined the Rhode Island Coalition for the Homeless (RICH) in October of 2007. Prior to joining RICH, Ms. Jeffreys worked at the Rhode Island Coalition Against Domestic Violence (RICADV) as the Director of Communications, where, for ten years, she directed an integrated, innovative model of strategic communications. Under her direction, RICADV was successful in changing public attitudes, developing successful public awareness campaigns, using communications to change public policy and changing how the media covers the issue of domestic violence in the state of Rhode Island.
Ms. Jeffreys has been actively involved in fighting for social and economic justice for over twenty-five years. Through her hands-on experience with community organizations working on such issues as hunger, homelessness and housing, health care, welfare rights and domestic violence, she has developed expertise in organizing, public policy and public relations work.
Questions? Contact Taylor at 721-5685 x21
|Strategic Communications Training||Ended||$10|
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