Central PA ASTD Meeting: September 17

Central PA ASTD Upcoming Events


Title:  ROI: How to Measure the Impact of Training in the Real World

When:  Thursday, September 17, 2009; 6:00 p.m. – 7:30 p.m.


ROI …what is it and is it really effective in measuring the impact of learning? If so, what are the best practices involved and how do you apply those to the real world? And how can I get my senior leaders to buy in?


Many learning organizations struggle with translating the impact of what they do into measurable values that business leaders understand. In these tough economic times, that can often mean budgets cuts and resource constraints. Although Return-on-Investment (ROI) is not a new methodology, it is still not widely used. According to a recent Corporate University Xchange study, over 82% of learning functions report that they do not measure the business impact of learning. There are many reasons for this, including the cost and resources to run an ROI study, the lack of knowledge and skills of staff to do so, and many think the conversion of behavior changes to hard dollars is an inexact science at best.


This program is designed for learning professionals who are interested in engaging in a conversation about ROI and how it can be used effectively in the everyday work environment. We will focus on a discussion of when, where, and how ROI should be used, when it should NOT be used, as well as practical application of best practices using participants’ real world examples. Come prepared with an example of a program you are currently working on to share and you will learn:


·     Best practices for using ROI

·     The strengths and limitations to the ROI methodology

·     The difference between hard and soft ROI

·     Shortcuts for when time and resources are limited

·     Tips and tricks for converting behavior changes to hard dollars

·     Pitfalls to avoid when presenting to executives

·     Practical application using real world examples


Speaker:  Cindy Thatcher


Where: Homewood Suites

3990 TecPort Drive
Harrisburg, PA 17111

Cost: $20 for members; $25 for non-members

(Note: Dinner IS included in this session, so come hungry!)


Registration Deadline: Tuesday, September 16, 2009

Payment Options:  Pay by credit card via PayPal or Pay by Check (select "Pay by Check" option when registering.  Please mail check prior to the meeting. Checks will not be accepted at the door.)

Cancellation Policy: Please notify Central PA ASTD by phone (717) 761-2595 or e-mail astdadmin@centralpaastd.org by 11:59pm, Tuesday, September 16th to avoid being billed for the program.  Thank you!

Name Sales End Price
Member   Ended $20
Non-member   Ended $25

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