CaseCamp Benefit for SickKids Hospital

CaseCampConference: 12:00 - 5:30 pm

This event will give you a strong grounding in internet culture and is an end-to-end crash course on social media strategy and tactics.

Guests who attend the Conference are invited to stay for CaseCampClassic (details below).  


 Building a Cult Brand on Twitter
Case Study: Sockington, presented by Jason Scott
Jason Scott is owner of the most popular animal on Twitter, @Sockington, who as over 1,000,000 followers. Jason will tell the story of how he built and maintains the community (Sockington’s Army) with Twitter, multiple blogs and all manner of social media goodness. This will be a no-holds-barred session on Twitter best practices.

State of the Internet in Canada
Presenter: Bryan Segal, VP Sales at ComScore
Bryan will share the most current statistics on the Internet in Canada, from the traditional to the social web, with a touch of video and mobile for good measure.

Social Media: Essential Definitions and Strategies
Presenter: Will Pate, Entrinsic
Will, a widely respected community manager, venture capitalist and digital strategist will share his point of view on the key elements that define the essence of the social web, and how to leverage them to build brand value. Will has built and / or managed 5 distinct online communities throughout his career.

The Science of Internet Memes
Featuring the Cast of Know Your Meme
Internet scientists Kenyatta, Elspeth Jane and Jamie Dubs will investigate the breakout Internet phenomena of our time and uncover the forces that drive explosive mimetic activity online. See lectures on the Christian Bale Rant, Keyboard Cat, Numa Numa, and Boom Goes the Dynamite.

Building Blogger Relationships and Social Media Public Relations
Case Study: The Social Media Press Release, presented by Todd Defren
The original social media press release was created by Todd Defren in 2006. Todd is a Principal at SHIFT Communications in Boston and widely recognized as one of the top visionaries in the social media and PR world. Todd will share his latest thinking on the state of PR and social media, tips, and best practices.

Managing Your Brands Global Community
Case Study: The Museum of Modern Art (MoMA), presented by Victor Samra
Victor is the community manager for MoMA in NY and is responsible for maintaining a Facebook community of over 170,000 fans, a Twitter community of 37,000 and also well developed Flickr community and YouTube channel. Victor will talk about what he does every day to maintain the MoMAs social media presence, his goals, measurements, successes as well as some of his most important learning experiences.

How Many Friends can you Have?
Presenter: Matt Wyndowe, Senior Business Development Manager at Facebook
Matt will discuss what Facebook has learned about frienship, human behaviour and how ideas spread

Monetizing Community
Case Study: The Cheezburger Network, presented by Ben Huh
Ben Huh, CEO of Pet Holdings, Inc. the company behind the hugely popular blog I Can Has Cheezburger? and FAIL blog will talk about the paths he’s taken to monetize his various communities, including creating new segments to the site to build traffic and building tools for developers to extend his reach.


CaseCampClassic: 5:30 - 8:30 pm   MUSIC and NETWORKING to follow. 

Please join us for the original CaseCamp, an evening of case study presentations and networking. 


How to Make Viral Videos that Work Every Time
Case Study: CollegeHumor Originals, presented by Sam Reich
Sam Reich is President of CollegeHumor Originals, the video section of the cult destination site. Sam is behind hits like Jake and Amir and PrankWar. In this presentation, Sam will tell his secrets about how CollegeHumor churns our several viral videos every week, and what the key ingredients for success are.

Building a Corporate Blog
Case Study: Soundboard, The Roy Thomson Hall and Massey Hall Blog.
Co-presented by Mary Landreth and Eli Singer

Be walked through the entire strategy of Soundboard in 15 minutes – from conception to execution and then the everyday efforts of building engagement. This will be a primer on corporate blogging and social media.

The Future of Video
Case Study: MAGMA. Presented by Andrew Baron
Andrew Baron, is the creator of MAGMA, a new video aggregator and social network currently in private Beta that aims to redefine the experience of watching video on every screen – be it mobile, computer, television and beyond. Andrew will walk us all through Magma, and share his unique and compelling vision for video and broadcast media.

Improving the Customer Experience 140 Characters at a Time
Case Study: Rogers.  Presented by Keith McArthur

Name Price Fee
CaseCampConference $99 $2.48
CaseCamp | 5 tickets   $399 $9.98
CaseCampClassic   Free

On the Web

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Funds raised at CaseCamp Benefit will go towards transforming the Critical Care Unit Waiting Room at SickKids Hospital in Toronto.

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Funds raised at CaseCamp Benefit will go towards transforming the Critical Care Unit Waiting Room at SickKids Hospital in Toronto.

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