September Luncheon - BYU Professors Michael J. Swenson and Gary K. Rhoads

Marriott School Marketing Professors
Michael J. Swenson and Gary K. Rhoads

The BYU Management Society – DFW Chapter welcomes Professors Michael J. Swenson and Gary K. Rhoads from the BYU Marriott School of Management.

Friday, September 4, 2009
11:30 am – 1:00 pm Luncheon

$20 for prepaid society members
$25 for prepaid non-members
$30 at the door

1724 Cockrell Ave.

(at S. Lamar)
Dallas, TX 75215

Prepay by Tuesday, September 1

Michael J. SwensonMichael J. Swenson is the Business Management Department Chair and Ford Professor of Marketing at the Marriott School, Brigham Young University. He earned a Doctorate in Marketing from the University of Oregon. Formerly an account manager with Xerox and Digital Equipment Corporation, Professor Swenson is an active researcher and consultant. He has published over 50 articles and proceedings on personal selling, sales force effectiveness, and entrepreneurial marketing strategy. Professor Swenson sits on a number of advisory boards for start-up companies. He has taught for universities and companies in the United States and Europe. Professor Swenson is the recipient of various teaching awards. He is the coauthor of Boom Start: Super Laws of Super Successful Entrepreneurs.


Gary K. RhoadsGary K. Rhoads is the Stephen Mack Covey Professor of Marketing and the Director of the Center for Entrepreneurship at the Marriott School. He holds a Ph.D. in Marketing from Texas Tech University. A recipient of various teaching awards, Professor Rhoads has taught for universities and companies in Europe and the United States. Formerly a pharmaceutical salesperson for Bristol Laboratories, Professor Rhoads has worked with numerous companies in the United States, Europe, and Asia. As an active researcher in entrepreneurial
marketing strategy, his work focuses on identifying marketing tactics that lead to start-up success. He has published over 50 articles and proceedings. Professor Rhoads sits on a number of advisory boards for start-up companies and serves on the board of advisors for the Center of Economic Development and Opportunity. He is a founding partner of and co-founder and past Chairman of the Board of Allegiance. Professor Rhoads is the co-author of two entrepreneurship books: Becoming a Plus-One Leader and Boom
Start: Super Laws of Super Successful Entrepreneurs.

Luncheon can be prepaid by check payable to "DFW Management Socity" sent to Keith Earl, P.O. Box 381269, Duncanville, TX 75138

Membership in the DFW Chapter is open to anyone committed to moral and ethical leadership, regardless of any association with BYU.

Name Sales End Price Fee
Society Member Ended $20 $0.99
Society Non-member Ended $25 $0.99

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