Bonfire Internal Brand & Communications Planning Workshop


Led by Bonfire CEO and Campaign Director, Gordon Rudow, in this session you will learn how to:

  • Facilitate an audience-centric brand development or communication strategy process
  • Craft powerful company stories, brand statements and mantras that inspire employees and foster desired behaviors
  • Design communications processes and structures that promote rapid responses to new external dynamics
  • Identify messages that resonate with and guide audiences in times of major change


Date: February 29, 2012

TIme: 8:30 am-12:30 pm

The Gap Inc. Headquarters
2 Folsom Street
San Francisco, CA  94105


Public: $75

Members of Sponsoring Organizations: $35

The Gap Inc. Employees: FREE

Please contact Bonfire or download the brochure for more information on the agenda, process and registration fees.


  • AutoNation
  • Colgate-Palmolive
  • Cox Enterprises
  • Cushman & Wakefield
  • Del Monte Foods
  • eBay
  • E*Trade
  • Gap Inc.
  • Genentech
  • Harrah's Entertainment
  • Land O'Lakes
  • Life Technologies
  • McKesson
  • Nestlé USA
  • Oracle
  • Starbucks
  • Sun Microsystems
  • SunPower
  • Wells Fargo


Bonfire, Gap Inc., SFIABC, SCIABC, Imaginatik, Snapcomms

Name Sales End Price Fee
Public Ended $75 $2.87
Member of Sponsoring Organization Ended $35 $1.87
Gap Inc. Employee Ended Free

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