Break out of Recession with Blue Ocean Strategy

Blue Ocean Strategy Seminar - San Diego - February 18, 2009

Don't Wait Until It's Too Late!  Make Strategic Business Changes Now......
Or Die A Slow Death!

Make Recessionary pressures Irrelevant to your success!

 Are you quietly observing effects of the Recession on your business? Are you waiting for the economy to turn around? Can't make a decision on what to do next? Need some help on how to turn your business around in these tough times. We can help!

 Blue Ocean Strategy offers a fresh new perspective on how market forces and environmental conditions affect businesses and how you can make these effects irrelevant to your sustainability and success. It offers a great set of analytical tools and frameworks that any company (big or small) can apply to systematically maximize opportunities while minimizing risks even in tough times.

 Join us for an intensive workshop on Blue Ocean Strategy in San Diego on February 18 2009, where you would learn;

·        How to recognize the limitations of your existing approach to strategy and generate new strategic growth options?

·        How to drive costs down while simultaneously driving value up?

·        How to generate new demand and create uncontested marketspaces?

·        How to move from segmentation to desegmentation and bring noncustomers into your market?

·        How to achieve maximum performance gains while conserving resources?

Come with hope. Go back with an action plan to turn your business around in such tough times. Make Strategic Business Changes now!

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Who Should Attend?

Blue ocean strategy is compelling for both established corporations and younger companies with high growth aspirations. This program is most suitable for the CEOs/ Presidents and members of senior management.

When & Where?

Wednesday February 18
2:00 pm - 6:00 pm
San Diego Airport/ Harbor Island
1960 Harbor Island Drive
San Diego CA 92101



14:00 - 14:30 Registration and networking 
14:30 - 18:00 Blue Ocean Strategy Sessions
18:00 -  18:30  Cocktail reception



PART I—The Strategic Logic of Creating Blue Oceans

• The simultaneous pursuit of differentiation and low cost

 • Blue Ocean Strategy  vs. Competition based strategies

• Blue Ocean Strategy vs. Innovation

• Creativity vs. productivity. Can Creativity be taught?

PART II—From Thought to Action: Blue Ocean Strategy Formulation

• Minimizing risks and maximizing opportunities with Blue Ocean Strategy tools and Frameworks

• Applying  the Strategy Canvas and as-is value curve frameworks to analyze your business

• Applying  the Six Paths framework to think systematically outside the conventional boundaries of your industry

• Applying  non-customer thinking to identify new sources of profitable growth

• Evaluating a Blue Ocean Idea and Blue Ocean Strategy Business Model

PART III—The Leadership Challenge:

• Blue Ocean Strategy Execution

• Overcoming key Organizational Hurdles? Tipping Point Leadership

• Inspiring  Voluntary Cooperation?  Fair Process



Name Sales End Price Fee
San Diego Ended $299 $7.48

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