AdWords 201: Austin

**FYI, every attendee receives the $50 AdWords advertising credit; 7-day advance registration is not required**

Sign Up for 2-Day Seminar

What Are AdWords™ Seminars?

Led by leading search engine advertising professionals, these full-day, in-person seminars will help you learn how to make the most of the time and money you invest in Google AdWords. Whether you're a new advertiser interested in learning more about AdWords or a seasoned veteran ready to take your account to the next level, AdWords Seminars can help you meet your goals and make the most out of the time and money you invest.

Who Are They For?

You can attend one or both seminar tracks. AdWords 101 is best for new advertisers or intermediate advertisers looking for a refresher class. [Learn More]

AdWords 201 goes deeper into topics critical for optimization. We provide expert tips and tricks for truly maximizing your ROI. Learn how to use the latest tools and cutting edge technologies to get the results you have been reaching to attain. Please see the curriculum breakout below for more information.

Sign Up And Receive These Bonuses:

  • $50 AdWords advertising credit
  • USB thumb drive with seminar materials
  • Lunch and refreshments throughout the day
  • Other Google goodies

Video Preview- From Google's Business Channel:


A how-to session designed to introduce intermediate AdWords concepts. This sessions builds off the concepts introduced in AdWords 101. Ideal for novice after attending AdWords 101, through intermediate advertisers.

Morning Session Afternoon Session


  • Definitions & terminology

Optimization Techniques

  • Location targeting
  • Demographic bidding
  • Site and category exclusion
  • IP Exclusion

Keyword List Optimization

  • Determining the value of a keyword
  • Refining your keyword list
  • Other keyword generation tools

How to use AdWords Editor

  • Making large-scale changes
  • Copying or moving between campaigns, Ad Groups, and accounts
  • Performing advanced searches and edits
  • Collaboration

Why Can't I see my Ad?

  • What are the reasons?
  • How to self-diagnose
  • Ad Preview Tool

Creative workshop

  • Creating compelling Ads
  • Dynamic keyword insertion
  • Small group ad writing workshop

Understanding ROI

  • What is ROI?
  • Why is this more important for me than clicks or conversions?

Advanced bidding options

  • Advanced Ad Scheduling
  • Position Preference
  • Conversion Optimizer

Managing Accounts

  • My Client Center
  • AdWords API

Introduction to Other Campaign Options

  • Television campaigns
  • Ad creation marketplace

Search Engine Optimization (SEO)

Take-Aways, To-Dos, and Resources

Open Q&A

Sign Up for 2-Day Seminar

Meet the AdWords Seminar Leader: Anastasia Holdren

Anastasia HoldrenStasia became a Google Advertising Professional Qualified Individual in January 2005, and an authorized AdWords Seminar Leader in 2006. Since then she has trained thousands of people to build and optimize AdWords campaigns. Stasia has eleven years experience managing Web technology projects and online marketing programs. She is senior vice president for Sitening, a Nashville-based information technology company focused on search engine optimization (SEO) and search engine marketing (SEM). Before joining Sitening, she managed the Web departments for two Nashville-based custom publishing companies.

Stasia has extensive experience training people how to understand and use Web-based software. Her primary goal for the SEMPO IndividualMemberbeginner and intermediate AdWords Seminar participants is to increase understanding and comfort level with the software. The advanced class builds on the first seminar with advanced techniques used by top professionals worldwide. Stasia will provide strategies for maximizing campaign performance that can fit into a business owner's busy schedule and available budget.

Google Adwords Qualified Individual Stasia started her career in the Boston area. Before moving to Nashville, she worked for The Boston Globe's website and a Boston-area Web consulting agency. Stasia has worked for a wide range of clients, including Osram Sylvania, Harvard Business School Executive Education,,, Cannondale, Air Jamaica, the National Federation of Independent Business, Psychiatric Services and TravelCenters of America.

Stasia earned degrees in English Literature and Journalism from the University of Massachusetts, Amherst. She lives in Nashville, Tennessee with her family. When she is not online, she finds balance by running, gardening and volunteering in her community.


Location Information

Embassy Suites Austin - Arboretum
9505 Stonelake Boulevard
Austin, TX 78759

Click Here for Directions

Seminar Schedule

  • Registration: 8:30 a.m. – 9:00 a.m.
  • Session 1: 9:00 a.m. – 10:30 a.m.
  • Mid-Morning Break: 10:30 a.m. – 10:45 a.m.
  • Session 2: 10:45 a.m. – 12:00 p.m.
  • Lunch Break: 12:00 p.m. – 1:00 p.m.
  • Session 3: 1:00 p.m. – 2:30 p.m.
  • Afternoon Break: 2:30 p.m. – 2:45 p.m.
  • Session 4: 2:45 p.m. – 4:00 p.m.
  • Q&A: 4:00 p.m. – 5:00 p.m.


Frequently Asked Questions

Q: What are AdWords Seminars?

AdWords Seminars are in-person training sessions designed to help you better manage your AdWords account and learn how to make the most out of your search advertising investment. These seminars can also help new advertisers learn how to use their accounts.

Q: Should I take both classes?

The two-day track provides a comprehensive training session, and the curriculum is separate so your days will not overlap However, you can attend on individual class days if you prefer. If you attend both seminar days, you will receive a $100 advertising credit from Google. If you attend one day, you will receive a $50 advertising credit.

Q: Is Google running these seminars?

No. AdWords Seminars are being conducted by independent search marketing professionals who are not affiliated with, or employed by Google.

Q: How do I sign up?

Select the seminar you wish to attend. You will then be asked to submit some registration information. Then, you will be given the option to pay via Google Checkout or PayPal. If you wish to make offline arrangements, please contact us immediately at

Q: May I attend more than one seminar?

You are welcome to attend more than one seminar, but bear in mind that the course topics will not vary from one session of the same level to another of the same level.

Q: When is the registration deadline?

While there is no set registration deadline, we encourage you to sign up early as seminars may become full. In addition, all attendees who register at least 7 days before the seminar start date will receive a $50 USD AdWords advertising credit.

Q: What is the cancellation policy?

Registration fees are non-refundable unless the seminar is cancelled. Scheduled seminars are subject to cancellation up to seven days before the scheduled date. If a class is cancelled, registrants will receive a full refund. You may transfer your registration to another person at your company at any time by providing written authorization.

Q: Should I bring a laptop?

You will not need a laptop for this session. We recommend bringing a notebook and pen to take notes. Some locations may have wireless available, but this is not guaranteed.

Q: May I videotape or make an audio recording of the session?

Video and audio taping will not be allowed. All materials will be provided on a USB drive for your future reference.

Q: Will lunch be provided? How about a snack?

Yes! Lunch will be provided for attendees. There will be also be coffee available throughout the day..

Q: I have another question - how can I contact you?

You can email us at if you have any additional questions.

Q: I am interested in attending a session in Canada — do you accept payment in Canadian dollars?

All seminar fees are quoted in US dollars. While PayPal (our payment processor) will accept Canadian credit cards, you will be charged the seminar fee in US dollars.


The Fine Print

*AdWords Seminars are designed for individual AdWords advertisers managing their own AdWords accounts. Agencies, SEOs, SEMs, and resellers are not eligible for these events.

**Promotional credit must be applied to an AdWords account within 30 days of attending an AdWords Seminar and is valid only for Google AdWords customers with self-managed signup. Advertisers will be charged for advertising that exceeds the promotional credit. Advertisers will need to suspend their ads if they do not wish to receive additional charges beyond the free credit amount. Subject to ad approval, valid registration and acceptance of the Google AdWords Program standard terms and conditions. The promotional credit is non-transferable and may not be sold or bartered. Offer may be revoked at any time for any reason by Google Inc. One promotional credit per customer. New advertisers with self-managed signup accounts are subject to an $5 activation fee that will be deducted from the promotional credit. Expires 30 days after Advertiser's registered AdWords Seminar session.

Sign Up for 2-Day Seminar

Name Sales End Price
One-Day ($50 Advertising Credit) Ended $249

On the Web

Google AdWords 101 & 201: Austin, TX Tickets, Austin ...

Eventbrite - AdWords Seminars for Success presents Google AdWords 101 & 201: Austin, TX - Monday, April 4, 2011 - Tuesday, April 5, 2011 at Embassy Suites Austin ...

Google locations – Company – Google

Google locations We’ve ... Google Ann Arbor 201 S. Division St. Suite 500 Ann Arbor, ... Google Austin 9606 North MoPac Expressway Suite 700 Austin, TX 78759

Google AdWords Training & Seminars in Austin, TX ...

Cardinal Path offers 2 days of Google AdWords training in Austin, TX for individuals, business owners and organizations. Register today!

Google Analytics & AdWords Courses in Austin, TX ...

Cardinal Path offers a 2 day course of Google AdWords followed by 3 days of Google Analytics training in Austin, TX. Reserve your spot today!

AdWords Austin's Tips & Tricks - YouTube

AdWords Austin's Tips & Tricks Videos ; Playlists ; Channels ; Discussion ; About ; ... 201 views; 4 years ago 4:48. Impression Share Report (ISR) Introduction.

AdWords Success Seminars in Austin March 8th-9th, 2010 ...

Austin is a great city and if you ... Beginner and on Tuesday, March 9th AdWords 201: Intermediate. Some of the topics covered include: AdWords Basics: ...

AdWords Seminars for Success - Eventbrite

AdWords Seminars for Success is using Eventbrite to organize upcoming events. Check out AdWords Seminars for Success's events, learn more, or contact this …

Google Analytics, AdWords & Website Optimizer Training ...

Google Analytics, AdWords & Website Optimizer Training - May 2012, Austin, TX USA - 15 May 2012, 09:00 AM, ivantage@Regus, Austin, TX, USA - Austin

ITIL Training Austin - ITIL Certification Austin

ITIL Training Austin - ITIL Certification Austin. One Congress Plaza

Austin Web Design & Search Engine Optimization

Central Texas Web Design is locally owned in Austin, Texas and is Adwords certified and Yahoo Overture certified. ... Call today at : (512) 201-4444. Consultation.

PMP Certification Austin | PMP Course Austin

Enroll onto onto our expert PMP Course Austin to gain a PMP certification Austin today. Our PMI certification includes exams, manuals and refreshments. One Congress Plaza

Google AdWords 201 - ivantage (UK)

Google AdWords 201 - Building Profitable Paid Search Campaigns, London. The AdWords 201 course expands on the basics introduced in AdWords 101. ... Austin, …

Google 201

Jan 30, 2011 · AdWords™ Seminar For Success AdWords 201 1 . AdWords™ Seminar For Success AdWords 201 1 . Explore; Upload; Login; Signup × Share; Email; …

New Capabilities in Display May Change How You Value Online Media

ADOTAS – For many companies, Google’s new AdWords Enhanced Campaigns is making paid search ... can engage their ideal travel audience. He spent 10 years at Avis Budget Group, serving as VP of Marketing Strategy & Innovation and VP of …

ADOTAS • 10/25/2013

Shelter Island claims county championship

Finally, after all these years, the Shelter Island High School boys varsity basketball team is getting a county championship banner to hang in its gym. After reaching the past two Suffolk County Class D finals, only to …

Shelter Island Reporter • By Bob Liepa • 2/15/2014

Mixing and matching and trying anything

Chris Stewart is hitting for a higher average than expected, and has outperformed young Austin Romine. But without Youkilis, and with Neal, the Yankees could play around with some different combinations. Left side of the infield Alex Rodriguez and Derek ...

The LoHud Yankees Blog • 6/15/2013

Community group creates petition to stop over development in Ballard

A group of concerned Ballard residents who are alarmed by the “recent, drastic, and developer-led changes to our neighborhood” have banded together and created Within the last week, as you may have seen, the group has ...

My Ballard • 2/11/2014

Use your website to expand your business potential

For as little as $50, you can put together a Google Adwords campaign to reach your new customers online. In addition, banner ads, although more costly, are still an excellent way to provide visually compelling messages to reach your market. Also ...

The Business Journal • 3/9/2009

Old Lane Partners Rises!

Kind of! Remember Old Lane? That hedge fund Citigroup had to buy to get its hands on CEO of the Century Vikram Pandit? If you missed out on the chance to invest in it during its all-too-short two years of managing …

Dealbreaker • By Bess Levin • 6/18/2012