Learn How to Maximise Digital ROI - Using Analytics and Optimisation

With speakers Chris Rand, Niall Mckinney and a special guest appearance from Google!

The UK’s leading provider of digital marketing training, UTalkMarketing, have partnered with Business Marketing Online (BMON) to create a bespoke training day tailored to UK-based businesses in the industrial, scientific and wider business sectors. The training will show you how to use analytics and optimisation to improve your digital ROI.

UTalkMarketing have a reputation of excellence, having successfully trained big brands such as Time Warner, MTV, CNN, Telegraph and Vodafone. They pride themselves on practical training that delegates can use as soon as they get back to the office.

With the recent announcement that internet ad spend has overtaken TV spend for the first time, there’s no better time to learn about digital marketing. Analytics and Optimisation are two key areas in the digital arena and it’s essential that you are not just throwing money at digital, without analysing and optimising your campaigns.

The day will begin with an introduction from Chris Rand, Director of BMON. As founder of Engineeringtalk back in 2000, Chris has extensive knowledge of the industry and has been helping professionals with their online marketing for many years.

The rest of the day will run by Niall Mckinney, ex CMO for lastminute.com and CEO of UTalkMarketing.

Google will be finishing the day off with a Q&A session so that you can get any of those burning questions answered.

Key Learning Outcomes:

• Understand how to put together an effective web measurement programme
• Learn how to get the most out of top analytics and optimisation tools e.g. Google Analytics
• Learn how to analyse web traffic to identify your most valuable customers
• Learn how to test and track your marketing to double your ROI, fast
• See how to test website content to maximise lead generation
• Learn how to define your key performance indicators
• Understand how to create a digital marketing dashboard that works for you
• Leave with a detailed understanding of different metrics approaches
• Get access to the latest brand tracking and optimisation case studies


Location: Milton Keynes

Price: Tickets are prices at £400 which covers the full day including lunch and all refreshments. If you book before November 6th, you will receive a 20% discount just quote ‘E11009’ at time of booking.

Strictly limited places so book your ticket now! Call Daniel on 020 7300 7333 or email daniel@utalkmarketing.com

On the Web

Learn how to maximise Digital ROI with Analytics and ...

Learn how to maximise Digital ROI with Analytics and Optimisation, Expert advice for marketers. Visit UTalkMarketing for more Marketing News


WebsiteBiz Leads Workshop on Using Web Analytics to Drive ROI

Analytics & Optimization; ... Tap into our resources and learn how to maximize the digital ... WebsiteBiz Leads Workshop on Using Web Analytics to Drive ROI. Apr ...


Guides & How-Tos - Web Analytics | Re-Imagine Digital ...

Collaboration Optimization Learn how Webtrends can be used to measure and ... With digital analytics, ... justify optimization budgets and maximize the ROI of ...


Social Measurement - Web Analytics | Re-Imagine Digital …

Use Webtrends Social Analytics and Social Media Metrics to demonstrate ... Digital Measurement; Conversion Optimization; ... Want to learn more about using …


Formerly Coremetrics Web Analytics - IBM Digital Analytics

IBM Digital Analytics, formerly Coremetrics ... providers using IBM Digital Marketing Optimization ... Learn how to increase digital marketing ROI and ...


IBM Digital marketing optimization - United States

Digital marketing optimization from IBM seamlessly ... Maximize the lifetime value of ... Gain insight from web analytics and comparative benchmarks using a ...


10 Steps to Measuring Digital Marketing ROI with …

10 Steps to Measuring Digital Marketing ROI with Google Analytics. ... to better measure success and maximize your ROI. ... Using case studies of both large ...


Online Digital Analytics Training | Digital Analytics ...

... Digital Analytics goes beyond the platform and empowers you with practical skills that you can put into use immediately. Not only will you learn ... Optimization ...


OptiMine Software - Marketing Mix Analytics and ...

OptiMine is the first cloud-based platform that combines marketing mix analytics and optimization to drive ... Learn how cross-channel ad ... bids to maximize ROI ...


Library | Ensighten

Digital optimization experts from Ensighten, ... and tag management platform can drive analytics and optimization ... marketing ROI using Ensighten with ...


Features – Google Analytics

Running mobile ads or using mobile apps? Google Analytics can ... The Search Engine Optimization ... Universal Analytics measures digital platforms ...


New Generation Performance Marketing Agency | Clixous

Clixous is a new generation Digital ROI agency specialising in integrated performance marketing solutions. We maximize ... analytics, targeting, and optimization ...


9 ways to maximize the value of analytics - EY - Global

Insurers struggle to maximize the return on analytics investments ... reduces analytics ROI more ... in the lab or using field pilots to test the ...


Analytics Services - Lyris

Analytics Services Maximize digital ... ROI. Lyris Analytics Services can provide both aggregate level insights for marketing optimization and ...


How To Use Google Analytics To Maximize B2B ROI: …

How To Use Google Analytics To Maximize B2B ROI: ... There is no doubt that using Google Analytics for all of your PPC needs ... IBM Digital Marketing Optimization.


How Integrated Web Analytics Can Improve Website ...

15.12.2009 · Learn how a natively integrated Web Analytics ... Using Web Analytics to Increase Website ROI ... Analytics Can Improve Website Performance and ...


Digital Marketing Agency - Conversion Optimization | Sq1

... services and advanced analytics across all digital touch points to maximize ROI. Sq1. ... marketing services and advanced analytics across all digital ... Learn ...


Predictive Analytics: A Better Marketing ROI | DMN3

Are you using predictive analytics in your marketing promotions? ... Share with us so we can all learn. ... How to Maximize Your Marketing ROI Using Analytics.


Webinar: Experts from Web Analytics Demystified, …

... Webinar: Experts from Web Analytics ... digital marketers can learn how the latest tag management technology can maximize the ROI of their optimization.


ROI for Marketing

- Maximize your ROI by using marketing ... Digital Marketing Metrics and Analytics . ... analytics to improve ROI through measurement and optimization.