A Panel Discussion: Marketing Your Business in a Down Economy

The Asian-American Entrepreneurs Network is proud to announce our next Panel Discussion Series:

Marketing Your Business in a Down Economy

Tuesday, October 7, 2008
6:00pm - 8:30pm
Con Ed Building, Multipurpose Room
4 Irving Place, Corner of 14th Street
New York, NY


If business has been slow lately, there are things you can do to increase sales that won't require a lot of cash if any at all. We've invited a few marketing professionals to share with you some tips and advice on how to promote your business without breaking the bank.

Liz Lynch, author of the forthcoming book “Smart Networking: Attract a Following In Person and Online” (McGraw-Hill, 2009) and founder of the Center for Networking Excellence, is passionate about helping business professionals network smart by teaching them to strive for 24/7 results without 24/7 effort. Her bottom-line approach grew from her experience in corporate America working at some of the top firms in their industries -- Goldman Sachs, Disney, Booz Allen & Hamilton, and Time Warner -- to hone her strategic, analytical and financial expertise at. She also holds an engineering degree from the University of California, Berkeley and an MBA from Stanford University. Because of her background, Liz brings a practical and insightful perspective to networking that has connected with a global audience. She has been invited to speak at organizations and conferences all over the world, and her popular 102 Secrets to Smarter Networking booklet and related audio programs have sold on six continents. Born in the Philippines and raised in the San Francisco Bay Area, Liz now lives with her husband in New York City. For a free copy of Liz’s “7 Days to Smarter Networking” e-course, visit www.NetworkingExcellence.com.

Gil Effron, president of Strategies for Growth, is a business coach, consultant, marketing strategist, and writer. In addition to providing high-level marketing strategy and creative leadership, his Virtual Marketing Assistants step in to help owners of smaller businesses and solo practitioners follow-up quickly and professionally to inquiries and maintain ongoing contacts with prospects and clients. Gil also serves as a senior marketing advisor for the Daley Institute in New York –– a St. Louis-based business advisory firm devoted to helping growing businesses. He is an avid writer on the subject of marketing and direct marketing. In addition to hundreds of articles that have appeared in newsletters and numerous publications, he is author of the book Direct Mail Success. Gil holds a Bachelors degree from the University of Cincinnati, a Masters from Michigan State University, and completed a year toward his Doctorate at Ohio State University. For more information, visit www.StrategiesForGrowth.net

Grace Niwa is the founder and principal of Niwa Public Relations, a public relations and marketing agency with expertise in community relations, corporate relations, fundraising, events management, sponsorship, sports marketing, and government affairs.  It provides these services to Fortune 500 companies and non-profit organizations that want to reach the Asian Pacific American Market. Niwa PR’s client list includes companies and non-profits like Anheuser-Busch,Inc., AZN Television, International Networks, Top 100 Chinese Restaurants in the USA, Asian Liver Center at Stanford University, San Francisco Hep B Free, Asian Heritage Street Celebration, Asia Society & Museum, Asian Community Development Corporation, Asian Week Foundation, GlaxoSmithKline, MAP for Health, and the White House Initiative on Asian Americans and Pacific Islanders among others. For a complete list, go to www.niwapr.com.

Ramon Gil, aside from organizing the Asian-American Entrepreneurs Network (and this event), Ramon is also the owner and creative director of Fresh Concentrate, a marketing and graphic design firm specializing in reaching multicultural audiences and a big proponent of "content marketing." Prior to launching Fresh Concentrate, Ramon was creative director at the Earth Pledge Foundation, a non-profit organization on the cutting edge of environmental technology. He is an active community organizer and for five years taught at the Parsons School of Design and is currently a guest instructor on the topic of marketing at the Workshop in Business Opportunities. Ramon has been featured in the Artists' and Graphic Designer's Market, the Society of Illustrators West Annual, Stephen Romaniello's The Perfect Digital Portfolio and most recently in Crain's New York Business, PBS' Asian America and Altra Magazine. In 2000, Ramon illustrated Party Train, a storybook for children with Autism. For more on Fresh Concentrate, please visit www.freshc.com

Sarah Chung (Moderator) is the founder and CEO of Periscope Solutions, a provider of advisory services for small businesses in the areas of strategy, marketing and operations. Incorporated in 2001, Periscope has worked with entrepreneurs and small medium organizations to define areas for growth and provide strategic and execution support to further key initiatives such as business planning, fundraising, product development, marketing, sales and business development. The company has developed workshops for corporations, such as the Union Square Hospitality Group, and community organizations, such as Women's Venture Fund, Asian Women in Business and Queen's Economic Development Center. Sarah has hosted a series on Asian American entrepreneurs on the PBS-syndicated show Asian America. She also serves on the board of the Korean American Community Foundation. For more information, please visit www.periscopesolutions.com

This event is generously hosted by Con Ed and co-sponsored by the National Minority Business Council and the Workshop in Business Opportunities.

Special thanks go out to Walter Shay, John Robinson and Amini Kanjunju.




Name Sales End Price
Early Bird Specials   Ended $20
Regular Admission Ended $40

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