Google AdWords Seminar - Sydney

Google AdWords Training

During this seminar you will learn the basics of running a successful Google AdWords™ campaign, including account setup, keyword research, creating ads and monitoring performance. Reach new audiences and customers efficiently using Google AdWords.

If you have any questions or would like further details about the seminar please email or call
(02) 9960 6577.

Thursday 13 August - AdWords 101 Training
Seminar Leader: Benjamin Mangold, Analytics Director, Mangold Sengers

9:30am - 10:00am


10:00am - 12:30pm


  • Introduction to Online Advertising
  • About Google AdWords
  • Google AdWords Features
  • Setting Up Your Account
  • Creating Your Campaigns
  • Understanding Your Statistics

12:30pm - 1:30pm


1:30pm - 5:00pm


  • Developing Keyword Lists
  • Measuring Ad Performance
  • Optimizing Your Campaigns
  • Using the Google Network
  • Billing and Reports
  • Questions and Answers


Learning Outcomes

  • Understand how Google AdWords works
  • Properly setup and manage your account
  • Develop a keyword list and develop ads
  • Track the performance of your campaigns
  • Optimize your ads and keywords

Our Google AdWords Seminars will take you through account setup to optimizing your ads and keywords to ensure you get the most out of Google AdWords.

Who Should Attend? Anybody Involved In:

  • Lead generation
  • Ecommerce and sales
  • Business development
  • Marketing and sales
  • Web development
  • Online strategy

Benjamin Mangold

Seminar Leader: Benjamin Mangold, Analytics Director

Benjamin Mangold is a Google certified expert for Google AdWords, Google Analytics, Google Website Optimizer and Google Urchin Software. He is one of only ten Seminar Leaders worldwide and the only one outside the USA certified by Google to present Google Analytics Seminars for Success. He is in demand by businesses, government and non-profit organizations in Australia and internationally for Google Analytics and Google AdWords training and consulting, and Google Website Optimizer projects.

If you have any questions or would like further details about the seminar please email or call (02) 9960 6577.


Cancellation Policy

Cancellations can be made up until 10 days prior to the scheduled event date and may incur a cancelation fee. Cancellations made within 10 days of the event date will be credited towards future events, however no refunds will be issued. Substitutions will be accepted any time prior to the commencement of the event. All registered attendees will be notified via email and receive a full refund of their course fees in the event of a cancellation.