..the big advertising WAKE up: marketing v.2 for a new world

RANDS not dollars meant on your tickets! as in R699 if you're booking for yourself OR R599 if you collaborate and book with 2 others.(Please chat to Sandy 021 433 0886 if you want to know more).


Come join two of the brightest minds in Marketing today: Dave Duarte and Uwe Gutschow, in this half-day workshop that explores the future of Marketing, and Advertising.

In the course of the morning you will be involved in two interactive sessions that will explore the tools and technologies, tactics and strategies that the most effective advertisers and marketers around the world are using.

Dave Duarte will provide and introduction to Internet and Mobile Marketing, and how to easily and effectively integrate them into your marketing mix. He will also explore 3 simple campaign design approaches that you can use to ensure that you get better returns from your marketing efforts in future.

Uwe Gutschow will present his keynote talk on the Future of Advertising. The talk is being hailed as visionary and inspiring, drawing on some of the smartest minds in creative strategy and interactive marketing at Saatchi & Saatchi globally.


* Be inspired with New-Marketing case-studies and campaigns
* How to Identify a good idea in New Marketing
* Learn the latest campaign design frameworks
* Get both a strategic and tactical perspective on Marketing and Advertising
* Understand how new-media and social-media are changing the marketing and media game in South Africa


This is a powerful intensive session recommended for marketers and PR strategists who are finding the challenges of budgets in a recession demanding more creative solutions; for agencies that have to recalibrate their offerings for new media; for business leaders who want to figure out what the hell is happening and develop practical effective strategies to reach their market through mobile & web (know what to ask for and look out for).



UWE GUTSCHOW Director Interactive Strategy at Saatchi & Saatchi LA, founder of Director AtPlay at Saatchi & Saatchi. Online and offline are merging closer together, not only from a business perspective but from a cultural point of view. The internet is changing the way we think, talk, shop, adopt.. Ultimately it is affecting the experiences we have.

Uwe makes sense of this for some of the world's biggest brands, figuring out how to create involving experiences that people want to interact with on any platform and device.Come discover what he's been seeing & experimenting with at the pioneering edge of marketing in LA.


daveduarte.co.zaDAVE DUARTE (full bio here) is founder and programme director of two Executive Education courses: Nomadic Marketing and Mobile Marketing at the University of Cape Town (UCT) Graduate School of Business.

He is an internet and mobile marketing consultant, entrepreneur and educator who holds several senior positions in the academic, commercial, and non-profit sectors.

He believes that better Collaboration provides competitive advantage in business today.



But wait ..that's not all!

Join Uwe, Dave & the team for LUNCH afterwards >>

We'll take a walk down to Dopppio Zero at Mandela Rhodes Place, and continue the conversation there.

For those of us who participated in the workshop, a little thank you:


The superb Moreson will be sponsoring MCC (aka champagne) with our lunch as we celebrate the great run advertising has had.. and toast to marketing v.2 in a new world!



Centre for the Book

Map to the venue (click here)

[BTW we suggest that you aim to get in a little earlier to grab a good parking space]

<< if you've found yourself at a building that looks like this, you're there.



Name Sales End Price
Solo & proud of it!   Ended $699
Threesomes rewarded   Ended $599