AAF Silicon Valley Spongeshop: Targeted Online Advertising- Reaching consumers where they live and shop


Chris Tolles, CEO of Topix

While brands have a national or global presence, offline purchases occur at a local level: at retail stores, dealerships, and restaurants close to where people live.

Geo-targeted (local base) online advertising is a powerful tool in helping drive sales for companies with a physical store front. In fact, an August 2008 report by the Online Publishers association shows that consumers place enormous trust in local media sites.

Come join the Silicon Valley AAF as we listen to Chris Tolles, CEO of Topix, and explore how advertising on local web sites that have high levels of user engagement can have a powerful impact on sales.

Date: Tuesday November 10th
Format: Networking 6-7, Speaker @ 7pm
Speaker: Chris Tolles, CEO of Topix

About Chris:
Chris is the CEO of Topix. Topix providers information feeds to more than 360,000 lively user forums.

Chris came to Topix from Spoke Software, a business social networking company, where he was a co-founder and VP of marketing. Before Spoke, Chris was a Director of Marketing at AOL/Netscape for AOL Music, Netscape Search and Directory Products. Chris was a co-founder and VP of Marketing at NewHoo, and led the sale of the company to Netscape. After the acquisition, NewHoo was relaunched as the Open Directory Project at Netscape and became the world's largest human edited directory of the web, and is still used by companies like Google, Alexa and AOL. Previous to NewHoo, Chris held a variety of sales, marketing and management positions at Sun Microsystems. Chris graduated from the University of California at San Diego with degrees in Computer Science and Economics, where he was awarded the Michael J. Addison award for his senior thesis about the online information industry)

Name Sales End Price Fee
Member Ended $30 $1.74
Non-member Ended $40 $1.99
Student   Ended $15 $1.36

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