SEO: Smaller Ponds, Bigger Fish + Zero to 60 Social Media

Our Full-Day Pass includes full-access to two half-day classes:

  • SEO: Smaller Ponds, Bigger Fish (click for class details)
  • Zero to 60 Social Media (click for class details)
  • EARLY BIRD SPECIAL GIFT: Register before Oct. 14. (click for details)

Classes are held at the Green Star Academy Computer Lab. Sign up for both classes and receive 20% off and a delicious Costell's boxed lunch.

Sign up to receive notification of Astek's next Green Star Academy session:

SEO: Smaller Ponds, Bigger Fish
Targeting Behavior to Lure Customers

Turn your online presence into online performance. Find your customers by behavior and reel them in as they search. Master the SEO strategies, tools and shortcuts used by the experts to find “smaller ponds” filled with new customers.

Key Learning Points:


  • Page Titles That Score Well And How To Format Them
  • Website Copywriting That Goes Beyond Brand Into How People Search
  • URL Formatting And Naming Tactics That Make A Difference
  • Meta Keywords – Out. Meta Descriptions - In!
  • Robots.Txt What Is It And Why You Need It

Early Bird Special Offer:
Register before Oct. 14

  • Free Keyword Analysis: This report demystifies Google's ranking algorithm and tells you in plain English how to optimize and prepare your website on specific keywords you choose for better results in Google.
  • 450-Point Web Site Quality Analysis Report: The quality report provides standards-based testing and checks web sites for multiple issues including accessibility, usability, browser compatibility and SEO.


  • Tom Lynch, CMO, Astek Consulting
    With more than 25 years experience in direct and integrated marketing, Tom has spent the past 15 years focusing on helping companies achieve their business goals by leveraging the efficient use of technology and the Web. Frequently invited to speak at national industry trade shows on search engine marketing best practices, he enjoys passing along the holy grail of website traffic development.


Zero-to-60 Social Media
Rev up your consumer marketing with powerful social media tools.
Even if you have never uttered a single Tweet, it’s not too late to reach the growing audiences on Facebook, Twitter and other social media sites and turn them into loyal customers.

Users of social media sites number in the hundreds of millions and new users sign up every day. There are ample opportunities to reach new audiences in even the most specialized industry with the right strategies. Get a firm grasp on the concepts and tools you need to drive ongoing Social Media marketing. Explore case studies demonstrating successful efforts to monetize these online tactics.

Key Learning Points:

  • Set up and optimize your company’s social media accounts
  • Gather relevant subscribers, followers & fans
  • Learn from successful case studies
  • Use tools to maximize your time & reach
  • Track your success and create metric reports

Additional Benefits for Seminar Attendees!

  • Free trial accounts for some of our favorite online tools


  • Andy Swindler, President, Astek Consulting
    Andy Swindler is an entrepreneur with a passion for all forms of communication and the potential of the ever-expanding social media world to give everyone a voice and a filter. In 2003 Mr. Swindler founded Chicago-based Astek Consulting, an interactive Web marketing company that produces effective Web site strategy and design, custom Web applications, user-friendly content management tools, vivid email marketing campaigns, social media marketing and training, podcasts, search engine optimization, branding, video and animation. He is a respected writer and speaker on the subject of social media.
  • Katie Hawkey, COO, Astek Consulting
    Katie Hawkey is a "new media" evangelist; dedicated to connecting individuals to web technologies that will improve their lives. Prior to joining Astek in 2007, Katie facilitated the development and launch of, which has been hailed by Dance USA as "a national model for audience development." A life-long student of theatre she has produced, written and directed productions self-promoted with her hallmark ingenuity and grass-roots sensibility. Katie's study of style, character and communication with an audience give her an intuitive understanding of translating a company's brand into an online personality.

Name Sales End Price

On the Web

Eco Education - Matter Of Trust

Inside each dome algae and duckweed act as energy sources and ponds are plentiful with healthy fish, ... the company’s social media presence ... Eco Education (215 ...

ISSUU - National Mortgage Professional Magazine July 2013 ...

National Mortgage Professional Magazine July 2013. Follow; Info; Share; Add to; H Like; NMP Media Corp. a year ago. Flag - Best Similar Sites |

Big List of 250 of the Top Websites Like

Seeking Media | Latest News

... of "big brand" national media attention to deliver an even bigger road ... zero emissions and no ... social media agency Reprise Media is ...

Archive for 2012-11-18

Promote Your Business Thru Social Media; ... SEO tools Internet marketing ... If you submit your site to smaller search engines, you have bigger chances to get bigger ...

Fife Business Directory Listings Small Businesses in Fife

... Social Media marketing, ... This will normally take 60 to 90 minutes. ... Fencing / Fence / Decking / Ponds / Walls, ...

04/06/2013 ·

wiki community: 5 Ways To Lasting Weight Loss

10/09/2010 · wiki community: 5 Ways To Lasting Weight Loss

FAQs on Freshwater Aquarium Water Quality 3

Only one Ram, got it. I was hoping that the smaller marble ... (has bio wheels and places for 4 filter media) ... I would like to know how much bigger you ...

Farm Radio Weekly » African Farm News in Review

SEO Services - Your website is so cool. I’m... Useful Links. Local Weather; FRW Archives. November 2014; October 2014; September 2014; August 2014; July 2014; …


the industry source for the digital media market download print. tweet; email; embed ×

Ben's Bargains - Local Deals Rio Grande Valley

Categories. Apparel & Fashion. Apparel; Bags / Wallets; Eyewear; Jewelry; Shoes; Watches; Computers

Calling all buddies! An Introduction, if you please ...

... put some toothpaste, you can stop the bleeding and pain, heal quickly. ; 60. ... eat boiled fish is easy to produce skin ... Smaller children do not wear ...

280 Angela Backlinks - SEO Experts Group

280 Angela Backlinks - SEO Experts Group

FFWS Monitoring System for MM - Dost pagasa

PHILIPPINE STANDARD TIME: Home FFWS Monitoring System for MM Transparency Seal. Weather. Daily Weather Forecast; Shipping Forecast; Asian Cities Weather …

Bearded dragon 3

The popularity of their eyes are usually very low amounts of vitamins are one of bearded dragons you’d rather small bearded dragon slope without damaging its life ...

inazuma eleven l'attaque du collège chaos : …

... I’ve shared your website in my social ... Melanie le 13 juin 2014 à 09:57 Could you give me some smaller notes? ...

Fresh Store Intended for Power Fuel Pumps.

Those early "HUBcaps" were smaller than 3 ... are enjoying in the media and with all the attention they ... a transit vehicle powered by General ...

Not Trying To Be the Next J.D. Salinger...Just a Voice of ...

This blog contains information, stories, quips, anecdotes, poetry etc. I welcome any and all commentary! Chris Robideaux ...